National Marketing Toolbox

Marketing is an effective tool to help deliver consistent messages to our new families and prospective members. Having consistent BSA brand logos, typeface, and overall presentation are essential to maintaining the Scouting brand identity. It is important to put the appropriate logos on all publications and flyers, especially if non-scouting families are going to see it.

Note: For Fall 2014, Packs are encouraged to use Badge of Honor Recruitment Materials to match the school flyers produced by Council.

Here are additional resources:

Marketing Toolbox - all marketing materials made available by the National Council

Build an Adventure Campaign

Hooked on Scouting - Cub Scouting Recruitment Program

Current Logos

Brand Identity Guide

PowerPoint Templates

Top Videos